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Unibet offers a platform for sports betting, online casino, bingo, and online poker to over 11 million users in over 100 countries. Unibet is a member of Kindred Group–an online gambling operator which comprises 11 brands along with Maria Casino, Stan James, 32Red, and time. Today, Unibet has over 1,500 workers and offices in Malta, London, New York, and Gibraltar among others. Unibet established its initial internet website in 1999, started a live betting service in 2003, and debuted a mobile site in 2004.
The Kindred Group, and by extension Unibet, is based in Malta. This agreement enables Unibet to be licensed, via Platinum Gaming Limited, by the Government of Gibraltar (under License numbers RGL 091 & RGL 092) and regulated by the Gibraltar Gambling Commissioner to service clients throughout Europe. To lawfully provide online gambling services to UK-based clients Platinum Gaming Limited – and consequently – additionally have a Combined Continuation Remote Operating License (number 000-045322-R-324275-001) from the UK Gambling Commission (UKGC) .
Unibet was originally established in 1997 by Anders Ström, with the business first operating from Ström’s house in Earl’s Court, London. It obtained a permit to run a betting company and from 1998, Unibet started accepting bets over the phone. The next year, Unibet established its first-ever online betting website. It subsequently became Unibet Group PLC, Pontus Lesse was recruited as the new CEO and the business was given its first international gaming license in Malta.
Over the following several years, Unibet Group PLC grew rapidly. Its Unibet website expanded to accommodate 12 different languages and by 2004, the business had over 300,000 registered clients in more than 100 countries. It was also in the same year that the business was initially listed on the Swedish Stock Exchange.
In the following years, the company made several additional acquisitions, the most notable of which were Betchoice in Australia and Stan James Online. Earlier this year, Unibet Group Plc changed its name to the Kindred Group, to better promote its new multi-brand strategy. Since then, the business has grown to over one million registered users and has established several other betting and gaming brands in various countries across the globe. In the middle of November 2019, the Kindred Group went online with Unibet in Pennsylvania.
Unibet supports a broad variety of prominent sports teams and events. Unibet has lately collaborated with New Jersey Devils, and Philadelphia Eagles. The brand is the official betting partner of French football club Paris Saint-Germain as well as three distinct English football league clubs, in the form of Aston Villa, Preston North End, and Middlesbrough. Since season 19/20, they are the major sponsor of the Belgian football team Club Brugge. From the 20/21 season, they will also be the sponsor on all of Rangers FC’s training shirts. Unibet also has the same connection with Warwickshire County Cricket Club.
Unibet also supports an esports team known as Astralis, who play Counter-Strike: Global Offensive. By 30.1.2020 Unibet began cooperation with Magnus Carlsen.
Unibet has been consistently recognized by PCM magazine “eGaming Overview” as the top sports betting operator in 2006, 2008, and 2009, as well as a live betting operator in 2009. Sportsbook Operator of the Year – IGA Awards 2014 (International Gaming Awards). Afterward, a few months later, Unibet was named the winner of the EGR Awards for Best Poker Marketing Campaign.
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